Bringing Halloween Road To Life
We specialize in immersive theatre, building out experiential motifs, and brand-forward storytelling. Our goal is to streamline the entertainment process - from building upon the creative brief and sourcing talent to activating a results-driven experience focused on product engagement, positioning and generating revenue.
How do we do that?
The year was 2020 and the world needed a different style of immersive experience to bring the spirit of Halloween to life. A.C.E. was hired by MGK to build out an immersive drive-thru experience for Disney Freeform's first Halloween Road. The result was innovative entertainment that the SVP on Content Marketing of Freeform would dub as "one-of-a-kind fan experiences."
After the success of 2020, A.C.E. was invited to return in 2021 for the second annual Halloween Road. Going beyond the brief, A.C.E. envisioned an even more engaging opportunity to immerse guests into the world of Hocus Pocus. An all original drag show performance, ran by two crews to ensure no guest would miss the show, immediately became the social media highlight of Halloween Road leading to an increase in engagement, tagged content and next day ticket sales.
In addition to the attention-capturing drag show, our interactive characters created unique moments for each attendee, ensuring a personalized experience that converted into an intimate brand immersion with the show and its characters. Our entertainers encouraged attendees to strike a pose, dance along and join their world for a night of Halloween magic.
Working with a.c.e.
"We're thrilled to bring back our beloved 'Halloween Road' to the fans," said Joe Ortiz, senior vice president, Content Marketing for Freeform. "Freeform continues to create innovative events that truly deliver one-of-a-kind fan experiences. This year, attendees will be treated to an unbelievable night where they can interact with some of the most celebrated Halloween entertainment properties in the world."
